resume
I believe that empathy and authenticity are essential to creating effective, high-performing content.
My creative approach prioritizes business goals while combining data, strategy, and storytelling to craft messaging that connects and inspires.
Specialties
Writes well with others. Forever curious. Takes long, empathetic walks in audiences' shoes.
Compels audiences to laugh, cry and buy things while also laughing, crying, and buying things.
Experience
January 2022 - Present
Senior Copywriter
SRW Agency
Catalina Crunch, Good Culture, Fair Oaks Farms, SafeCatch Tuna, KA-ME International Sauces, TAHA Proteins,
-
Collaborate with departments to develop strategic concepts Ideate and serve as Creative Lead on priority projects
-
Lead creative presentations and pitch incremental work to clients
-
Produce creative brand campaigns from concept to completion
-
Develop unique brand messaging for each client and audience
-
Translate brand voice into effective and engaging copy
April 2021 - January 2022
Copywriter
SRW Agency
Mondelēz International brands, Catalina Crunch, Kite Hill, Good Culture, Brazi Bites, Alter Eco, Himalaya Supplements.
-
Collaborate with art and strategy to develop strategic concepts
-
Produce creative brand campaigns from concept to completion
-
Translate brand voice into effective and engaging copy Compose and adapt messaging to trends and platforms including display, social, podcast, video, email, blogs, and website
-
Present and pitch incremental work to clients
May 2018 - March 2021
Content Writer
Cramer-Krasselt
April 2017 - April 2018
Assistant Content Writer
Cramer-Krasselt
Benihana, Kroger Grocery Divisions, Montchevre Goat Cheese, Broan-NuTone Home, Cat's Pride: Litter For Good
-
Created cohesive, holistic content to meet brand strategies
-
Wrote copy for a variety of marketing collateral, including print, video, experiential, PR, website, social, and events
-
Researched trends, audiences, and insights to inspire and evolve messaging
-
Lead client presentations and day-to-day communications
May 2016 - May 2017
Content Manager
Epic Creative
Brand Experiences: Professional Bowler's Association + ESPN, Brunswick Bowling, STORM & 900 Global Bowling, USGA, PGA, Pearl Valley Organics, Golf Course Superintendents Association.
My unique experience at EPIC began as a typical social coordinator position that evolved quickly into a Interactive/Social Sports Director” role. As coordinator for the Professional Bowler’s Association, I traveled the country to PBA Tournaments to create and conduct live tournament coverage, interviews, and athlete segments across media platforms.
Skills
concept creation · creative ideation · script writing · creative strategy · presenting work · deck development · cpg brands · integrated campaign creation · proofreading · social media & cultural insights · brand manifestos · website copy · email marketing · experiential ideation